п»їSummary with the Effects of Multimedia Globalization by Mary Hickman The world, in lots of ways, has been benefited from media globalization. Yet , the hiding dark side of media the positive effect that threatens us, since audiences from the media, needs to be acknowledged and cogitated. Definitely, media the positive effect has altered our lives in several ways. Friedman (2005) asserted that the seamless information sharing include brought countries closer in the facets of businesses, personal communications and medical industries. Regrettably, media globalization has brought about many downsides to the community. Firstly, this can be a question of the motivation in back of media corporations. According to Chomsky (1996), profits are the primary motivation behind just about every multi-national media corporations. Overwhelming media businesses have swallowed the importance of journalism. As a result, press corporations are able to manipulate the media, creating their best audience of a certain kind. Due to the small pool area of competitive media corporations, the existing powerful media businesses have been prominent the media content. Through different underhand strategies, the media corporations include effectively affected and gained favor by government. Friedman acknowledges that American multimedia corporation, because leaders in the media globalization arena, are leading the media community into a hazardous position; posing a great obstacle to mass media liberation. In addition , Siochru (2004) postulated that intervening American media offers damaged civilizations amongst countries. While the sounds of the viewers are covered up, proliferation of unhealthy media such as intellectual content of greed has become appalling. As a result of minimum engagement of media from the audiences, we are susceptible to any sort of ideologies which can be intentionally shown by the multimedia monopoly.