Strategic Administration: Samsung Case Essay

Samsung 03-12-12

Case Study – Strategic Managing

Contents

1 ) What are Samsung's Business Model and CVP (customer value proposition)? (30 marks)3

Samsung Business design – Canvas3

Key Associates of Samsung3

Key actions of Samsung3

Key Resources3

Cost structure3

Revenue screams4

Value Proposition4

Customer relationships5

Channels5

Customer segments5

Business design Assessment: your five

Customer benefit proposition – Samsung6

2 . What are Samsung's Dynamic Features (30 marks)8

3. How Samsung lso are design a Smartphone, setting up a Blue Water and producing smart phones open to the public at cutting-edge price items (40 marks)9

The Several Steps of Visualizing Strategy9

Visual awaking9

Visual exploration10

Visual approach fair10

Aesthetic communication11

1 ) What are Samsung's Business Model and CVP (customer value proposition)? (30 marks)

Samsung Business Model – Fabric

Key Companions of Samsung korea

* The samsung company Enterprise Cha?non Program for customer to be a partner

The partner system designed to offer differentiated benefits for revenue, marketing and answer development to allow leading domestic and global ISV and SI companions to create new profit designs through the business mobile remedy business. The partner plan designed to provide differentiated rewards for revenue, marketing and option development to enable leading home and global ISV and SI companions to create fresh profit designs through the business mobile solution business.

5. Connections with BMW. The did adverting fort he New Korean II Galaxy. * Callcenter

* Particular Webdesigner

* Designer

2. Logistic-centre

* Distributor and supplier

* Special campaigns

* Agreement supplier to get mobile calls

Key activities of Korean

* Customer service

* Shipping system

2. Advertisement

5. Taking a great order

* Training in the Mobile-Supplier just like Vodafone, O2… to be professional. * Exceptional Shops in big towns for the Notebook sector

Key Solutions

* Commodity and goods

* Webiste with Onlineshop

* Retailers all over the world

Cost structure

5. Investement

* Built up fresh stores

* Advertisement

* Sell by simply other companies

* Campaign costs

* Promoting costs

* Supply-programm-costs

Income screams

2. Sales

2. Advertsiement positive aspects

Value Idea

* Ideal displays in the world

* Internet store

* Big amount of diversity/variation (TV, PC, Notebook computer, Mobilephone, Smart phone, etc . ) * Psychological customer service

5. Easy approach to buy products or services

2. Free shipping costs

* To be a partner of Samsung

* " The consumer has spoken” – Samsung Homepage

Client relationships

The customer relation may be possible over all programs that are feasible. Via Mail, call, services, automatized, privat and more. Also Samsung offer a customer the opportunity to develop a generall support (each month or perhaps year). Nevertheless please go looking to the customer sectors.

Programs

* Online store

* Shopping-portals

* Yahoo Adwards

2. Facebook advertising

* Usual shops where you could buy TV SET and so on… (Media Markt) * Multiple media shops

* Mobile/smartphone stores

Client segments

5. Everey product segment has his individual customer sectors

* Particular at the moment: ALMOST ALL mobile internet user!!! (Compare Apple) 5. So Samsung korea delvered most segments

5. All these products are used simply by everyone at all stages with the life: 2. TV

2. Camera

2. PC

5. Notebook

5. Smartphone

* Tablet

Business structure Assessment:

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Samsung is one of the most good companies. As you can see at the analysis there is only 1 point to describe. The relationship towards the Samsung consumer are odd. The problem is, that Apple Cell phones are less dangerous. This depend upon which software that Samsung delivered. So one particular big stage for The samsung company is to modify...

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