College student: ___________________________________________________________________________ 1 )
Generally, people buy one service or product instead of an additional because that they perceive it to be a better value. � �
installment payments on your
The obtaining process begins with a a comparison of available alternatives. � �
The greater the difference between a consumer's disappointed need plus the desired point out, the greater the necessity recognition will be. � �
Brenda wishes a new car that will be trustworthy transportation and appearance good. The girl wants to meet both efficient and psychological needs. � �
When ever Glen is usually thirsty, this individual always acquires a Coke. Like many consumers, Glen engages in extensive alternative analysis when buying regular products like his Softdrink. � �
One benefit of having pleased customers is they may distributed positive word of mouth. � �
Setting substantial customer targets is a good approach that will help to stop customer unhappiness in the long run. � �
Clients are more likely to speak about service that exceeded their expectation than about service that would not meet all their expectation. � �
Maslow's Hierarchy of Needs is an interesting strategy for psychology, but it features little relevance for marketing. � �
Situational elements sometimes override psychological and social factors in the customer decision process. � �
Frazier is out of milk and bread and wishes to decide precisely what is for dinner. He can be preventing at the supermarket on the way residence. Frazier will more than likely engage in limited problem solving. � �
Buyers involved in chronic decision making participate in little mindful decision making. � �
Because manager of a local donut shop, Arnie greets his regular clients by name and often commences making all their order if he sees all of them drive into the parking lot. Arnie knows chronic purchasers with strong retail outlet loyalty good customers. � �
Rachael is browsing colleges before applying to educational institutions. Rachael may very well be involved in an instinct buying method. � �
When making an important purchase, customers often seek advice from friends and family. This is well known as an external search for information. � �
Mary will not likely consider getting an " American" car brand based upon negative responses made by her parents, consequently she has developed a negative attitude toward " American" brand cars. � �
A reference group may possess direct or indirect influence on your frame of mind toward a specific clothing shop. � �
After getting an expensive footwear, you may issue whether or not the shoes and boots are much better than the less expensive shoes you could have purchased rather. This is a good example of postpurchase intellectual dissonance. � �
Marketers often employ principles and theories by __________ and __________ to decipher various consumer activities and develop basic techniques for dealing with all their behavior. � �
fine art; literature
The english language; mathematics
Marketers typically use guidelines and ideas from sociology and mindset to better figure out consumers' activities and: � �
to build up basic approaches for dealing with their very own behavior.
to contribute to the theoretical knowledge in those procedures.
to avoid cultural reference group problems.
to increase postpurchase cognitive dissonance.
to satisfy ritual consumption needs whilst avoiding consuming too much.
Generally, people buy one particular product or service instead of another since they: � �
find the lowest price conceivable.
perceive that to be the less expensive for them.