Video Ideas, Ince Dissertation

Team a couple of

Video Ideas, Inc.

1 . Illustrate Video Concepts' business model. Has it been successful? Might you consider Chad Rowan to become successful businessman? Why or why not? A company's business structure is defined as, " management's system for delivering a valuable service or product to consumers in a manner that will certainly generate sufficient revenues to cover costs and yield an attractive profit” (Thompson, 2012). Online video Concept's business structure is based on offering value to its consumers through good quality service, the cabability to reserve movies, and its totally free home delivery. Video Concepts' profit formula revolves around using its $1. 99 rental cost per night to build revenues and increase it is market share. Chad Rowan offers proven him self to be a powerful entrepreneur through both the accomplishment and growth of his garden service business which this individual operated through high school and college, making enough income to pay for his college tuition, through starting Video Concepts and growing it into a rewarding, viable organization. Chad as well takes positive steps in ensuring the stability of his business through employee teaching and preserving his organization strategy; however , his current struggle is largely due to his lack of ideal management. Chad did develop a strategic eye-sight of " expanding Online video Concepts in several similar-sized towns in a couple of several hours driving length, ” although this is where his strategic procedure stopped. Chad failed to set any economical or strategic objectives, causing a lack of ways to measure the success of his business. With no objectives against which to measure accomplishment, Chad was unable to examine progress toward meeting his strategic vision. 2 . Identify the macro-environment of the online video rental market. Two significant components of the macro-environment that affect the video rental sector include demographics and technological factors. Lexington, North Carolina can be described as town of only about 28, 000 people. The small scale...

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