Paul in Brazil Dissertation

I. EXECUTIVE SUMMARY

II. ORGANIZATION SITUATION

III. WHY PROCEED ABROAD?

IV. INTERNAL COMPETITION STUDY

PROPER MARKETING RESEARCH

SWOT OF POMME DE PAIN

SWOT OF MAISON KAYSERS

PESTEL EXAMINATION

SWOT WITH THE BAKERS

SWOT OF GUERIN

PORTER'S 5 PUSHES

INDUSTRY LIFE CYCLE

Sixth is v. MARKETING STRATEGY GETTING INTO THE MARKET

EXPORT STRATEGY

ENTRANCE MODE�

CIRCULATION CHANEL

STRATEGIES

LEGAL REGULATORY ISSUES

RECORD

Coming from a extended line of farmers, Charlemagne Mayot opens in 1889 inside the north of France their first food handling business. Edmond- Charlemagne Mayot takes over his daddy with his better half Victorine. There is a little girl named Suzanne. Suzanne Mayot wedded Julien Holder after the actual open their own bakery in Lille. Francis Holder commenced working with father and mother who have used a renowned bakery in Lille that belonged to the family " PAUL", inside the Place de Strasbourg. The name can be preserved. Julien Holder died in 1958, and Francis, his son took over the family food handling business with her mother after which open a second bakery opened in 1963.

Francis Holder radically converts the family store by simply installing the bakehouse and oven directly to the customer look at and uses old tested recipes, which is groundbreaking at the time. This individual also develops PAUL network based on the development of shopping centers that are to be built at the time.

In 85 Paul exposed the first bakery outside France, in Barcelona. This is the beginning of the international brand development. 2 yrs later, the manufacturer inaugurate really teahouse and give on-site dining. In 1990, Paul ongoing its expansion and exposed a shop in Nagoya, Japan, their initial franchise. Various other franchises happen to be then designed abroad: Poultry (1994), Morocco (1998), Holland (1999), UK (2000), Lebanon, UAE, Kuwait, Qatar, Bahrain, Oman (2002-2003), China (2007)...

Bakeries with black methodologies make the look of them in 1993 for a new style and a new principle. Finally, Leitfaden Holder (Francis' son) becomes president Paul International in 2007.

CURRENT POSITION

Besides a wide variety of breads, the company also offers " People from france " take out products, just like sweet or perhaps salted pies, sandwiches, basic dishes, pancakes, salads. In 2013, the PAUL network counted much more than 500 retailers and 15, 000 workers. The network also addresses a total of 26 countries in America, Africa, Europe, Middle section East, Asia. Paul belongs to the agribusiness group " Group Holder”, likewise owner of Ladurée.

EARNINGS

The earnings of the organization was about 586 millions Pounds in 2011 whilst it was 431 millions sur les douze derniers mois and 456 millions in 2008, thus we can see that because of the crisis, the gross annual revenue was stable or in a little reduce, but it improved in 2011 by simply more than a hundred and fifty millions pounds.

WHY GET ABROAD�?

How come go adroad at this time? Truly, PAUL is among the well known franchise in Italy. The company realized that all their French image is an important tool to sell overseas.

In addition there is a expansion in the fact that individuals eat beyond their place. The idea of going abroad now is necessary for the growth from the benefits of the business. The operation is the opportunity for us since we are shielded by the reputation of the brand.

So going abroad is the best method to create earnings for us and Brazil is onE of the best country for it.

INSIDE COMPETITION STUDY

SWOT POMME DE PAIN

Pomme para pain is actually a French junk food chain. The business has 30 years and has recently started an internalization method, opening eating places in Morocco and Tunisia.

Pomme de soreness is providing sandwiches and pastries. The primary Marketing Police officer declared in an interview which the company is really solicited; he has received opening requests coming from countries like United...

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