Project Management Essay

Market analysis of Hong Kong airline Cathay Pacific Airways

         

Cathay Pacific cycles Airways can be an international air travel registered and based in Hong Kong, offering timetabled cargo and passenger services to over 85 destinations around the world. It perspective is to make the airline the most admired on the globe, ensuring safety comes first; featuring service straight from the cardiovascular system; encouraging merchandise leadership; providing superior economical returns and providing rewarding career possibilities. Cathay Pacific has gone via strength to strength since its foundation in 1946. In 1964 the airline taken its one-millionth passenger. Today it carries over a , 000, 000 passengers each month. By the 12 months 2006, Cathay Pacific will have a fleet of more than 75 wide-bodied aircraft serving Hk day and night. Cathay Pacific was named " Airline from the Year” in 2003, differentiating itself from the other airlines using its unique " Service From the Center. ” The airline provides one of the greatest load elements among full-service carriers. Cathay Pacific is a founding person in the oneworld alliance. Combined with its affiliate airlines, oneworld offers passengers flights to more than 570 destinations throughout the world. Cathay Pacific Airways was founded in 1946 by two former World War II pilots who also began operating on a hire basis employing two conflict surplus DC3 ‘Dakotas' flying between Hong Kong, Shanghai and Macao. In 1948, Swire acquire a managing stake in the airline. In 1959, Cathay Pacific was already traveling to Asia, Taiwan and Australia; the airline attained its first jet airplane, the Convair 880M in 1962 and continued to generate its regional route network. In 1970, the decision was taken to re-equip the fleet with Rolls-Royce powered Boeing aircraft, opening the way in which for long-haul flights and setting the airline in course intended for services to the Middle East in 1976, London in 1980, and Vancouver in 1983. The airline's enlargement and modernization continued throughout the 1990s, as Cathay Pacific progressively substituted its L1011 TriStar regional fleet with Airbus A330s and A340s. Today, the airline's voyager fleet involves Boeing 777-300 and -200 aircraft, B747-400 aircraft, and Airbus 340-600, 340-300, and 330-300 airplane. Cathay Pacific cycles was the Cookware launch client of the long-range A340-600. The airline also operates an ardent fleet of Boeing 747-400F and 747-200F freighter aircraft. SWOT Analysis

Talents

Cathay Pacific is focused on strengthening Hong Kong's situation as a global aviation hub and gateway to the Oriental Mainland, and leveraging the network to boost business, tourist and freight traffic moves. Cathay Pacific cycles has spent more than US$1 billion at Hong Kong Airport terminal (HKIA) -- more than any other company. This consists of the development of it is headquarters, Cathay Pacific City, which acts nearly 4, 000 permanently based personnel and over 5, 000 vacation cabin and cockpit crew. The airline gives unrivalled voyager facilities at the airport, which includes preferred check-in and boarding gates, and its two award-winning Initially and Business Class lounges, The Side and The Boat dock. At 5, 500 square meters, The Wing is among the largest lounge complexes on the globe and features the greatest airport pub, while The Boat dock offers 6 unique day-break rooms. Cathay Pacific is usually dedicated to technical excellence due to the products and services. It had been one of the first flight companies to provide inflight email. In addition, it offers on the net ticketing and check-in, a downloadable timetable, and the notiFLY flight paging service, which will delivers current flight info updates to customers by way of email or perhaps on their cell phones. The iPermit scheme allows Taiwan citizens to apply for Hk visas on the net and gather them after arrival by Hong Kong Airport terminal. Its inflight entertainment program offers more than 20 online video channels and an audio/video on demand system for First and Business class passengers. It had been voted " World's Leading...

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