SCHOOL OF BUSINESS ADMINISTRATION
BINARY UNIVERSITY OR COLLEGE COLLEGE OF MANAGEMENT & ENTREPRENEURSHIP DEGREE OR DIPLOMA IN BUSINESS MANAGING
THE STUDY OF PUBLIC RELATIONS AND CUSTOMER SATISFACTION INSIDE THE WIRELESS TELECOMMUNICATION INDUSTRY IN MALAYSIA
COLLEGE STUDENT NAME COLLEGE STUDENT ID SCHOOL
: REGAN A/L RAJAN: 2202 33: DBA, YEAR 3 SEM you
SUBMISSION DAY: 30th NOVEMBER 2007 PHRASE COUNT: 7, 627 WORDS AND PHRASES
CHAPTER you: INTRODUCTION 1 . 0 Launch This part will provide introduction to this exploration paper. Launch consists of qualifications of studies, research goals, research issue, scope in the study, and followed by brief conclusion.
1 . 1 Background of Studies Telecommunication industry is among one of the fast developing industry in Malaysia. Telecommunication industry presents the technology related to conversation in various type. The market consist of several player although limited to Redtone-CNX Broadband Sdn Bhd (Redtone), Bizsurf Sdn Bhd (Bizsurf), MIB Comm Sdn Bhd (MIB), Asiaspace Dotcom Sdn Bhd (Asiaspace), Celcom (Malaysia) Berhad (Celcom), Maxis Marketing and sales communications Bhd (Maxis), DiGi Telecoms Sdn Bhd (Digi) and Telekom Malaysia Berhad (Telekom). They all is targeted on providing ideal communication service to as much as consumers they may.
Telecommunication could be in the form of music signal indication, broadband, music broadcasting and so on which highly related and represent the technology. Telecommunication related systems developing every day around the world. The technology creation will never end. This affirmation proved true by the recent telecommunication technology which is Globally Interoperability for Microwave Get (WiMAX). WiMAX is the latest technology to get wireless telecommunication which in a position to provide broadband broadband use of mobile devices.
Although the industry consists of a large number of players, the main three players for wifi telecommunication market in Malaysia are Maxis, Celcom and Digi. Every one of they are several in their own way. A lot of them focus much on featuring new technology to attract new customers, while many tries to enhance their customer base that could be the baseline with the marketing, and several tries to keep their customers by providing lots of rewards and so on.
How they do business has its own differences with one another. This is mainly because of their strength and some weakness. In another brand, we could sort out it his or her competitive advantages and disadvantage. Each of the organization will try to over come all their disadvantages by making use of their benefits as a element of successful. The most obvious disadvantage this telecommunication industry and participant has is they are restricted to technology permit.
1 . a couple of Problem Statement вЂPublic relations' is not a new term in business supervision. It is an important function as promoting is. Just about every company could have strong promoting which promises a long manage success for the organization and they also should have solid public relations. Advertising will emphasis only about generating revenue via sales whilst public relations however focus on generating goodwill and publicity in the community.
Although publicity is a term related to advertising, public relations can also be a cause of publicity. Yet вЂpublic relations' is a serious method of getting advertising whereas it may
lead to a good advertising or the different way about by resulting to a wrong marketing. Besides advertising, Public Relations are related to sponsors and exhibitions.
By executing sponsorships and exhibitions, the business will anticipate their company and public image to grow more robust and well recognize. They believe this will improve the customers' trust on their firm products or services.
The majority of organization that believe and interested in Public Relations will execute their own function or software to impress all their customer. Of course, if the organization does not have the capability of conducting...